Media & Press

Marketing Plan

South Florida properties are the most sought-after properties in the world. Miami has become the gateway to the Americas and we see more international buyers than any other city in the country. Marketing such properties requires an expert with discretion who is bilingual and has a myriad of contacts and extensive experience in selling Luxury Real Estate in South Florida. Luis Alvarez goes beyond the standard services and provides a customized marketing approach that takes your Marketing Plan to a much higher level. His Marketing Plan gives Seller's a distinct marketing advantage in the Local, National and Global Markets!

When you list your property on the market, with Luis Alvarez he will coordinate the following:

1. Place your property on the Regional Multiple Listing Service to over 100,000 agents and brokers.

2. Arrange high resolution digital professional photography for your property plus virtual tour of the entire property to be   added to the MLX Listing and all National and International Websites visited by prospective buyers worldwide.

3. Prepare distinctive full-color Property Brochures to provide every buyer, agent and broker who visits the property.

4. Place signage on the property to create traffic and interest from prospective buyers and or buyers agents.

5. Prepare Customized Marketing Programs which will include advertising in Local, National and/or International newspapers and magazines on a scheduled basis or as warranted.

6. Promote your property through our extensive list of personal clients, investors, brokers and agents.

7. Prepare a Press Release regarding your property for Local and Metropolitan Media, when warranted. 

8. Create extensive property exposure through LuisAlvarezRealEstate.com, and all national and international websites as well. 

9. Develop and create a professional Virtual or Web Tour of your property for distribution to buyers at open houses, direct mail, email, social media and cooperating brokers and agents.

10. Arrange a catered Broker's Open House to assure maximum exposure to the area's Top REALTORS and Brokers on an agreed upon basis, hold open houses with corresponding ads in the Miami Herald and email blasts.

11. Keep you informed on all showings, inquiries, advertising and overall activity by phone, mail, E-mail, written reports, and personal attention.

12. I will personally make myself available for all showings, coordinate all appointments work with attorneys, appraisers, lenders, and inspectors to facilitate the entire transaction with ease.